This is usually called Marketing or PR but because we’re designers, and we work with the web a lot, we like to call it offline promotion as opposed to online promotion.
Offline promotion takes place in the real world as oposed to the virtual one and often utilises printed designs. Imagine a letter drop, an exhibition stand or a poster. Without good graphic design services your real world efforts might look a bit flat.
Offline promotion can be as simple as getting good business cards and a good letterhead. We really only focus on these if they drop out of other branding and marketing work we are undertaking for the same client but if you have a specific concept we would love to hear about it.