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These treatments commonly
consist of sharpening and resizing but can also
consist of complete reworking and touching-up. The clips
left show a photo that has been modified in the design
studio. Firstly the people in the background were
airbrushed out. this means that the wall, chair and
window behind the people had to be drawn in too.
Removing the people from
the background has focussed the eye on the rather natty
fellow with the hat and what he is doing. It was a
perfectly good photo before and we have nothing against
the people who were in it but as the Russians knew "some
photos just look better without all the people still in
it."
Having removed the
distracting background the photo was then put through
some filters to help bring out some of the detail that
was previously too dark. Note in particular the beads on
his wrist and the contours visible in the face and
hands.
Finally a sepia wash was
put over the photo to give it more of a feeling of age
and interest. What was a photo that couldn't really be
used for advertising purposes has become an "accent"
photo that would give character to the right
application.
Obviously there is a
professional aspect to our creativity too. We have leant
to be scrupulous in attention to detail, both in
brochure and website design. We ensure that all
typesetting is correctly justified and that font kerning
has been addressed for maximum impact. No orphan words
either! |
